Mercedes-Benz Africa Fashion Festival 2015

Ghana's Mercedes-Benz Africa Fashion Festival 2015 was the place to be for many of the world’s most innovative fashion brands. Mercedes-Benz Fashion Festival is one of the one of the most celebrated fashion events in the world and this year, Ghana got the opportunity to host it within just four days under a meticulous set up with unprecedented media coverage. 

Under the theme “Celebrating Women, Eradicating Breast Cancer’, the festival will took off on May 28th and ended May 31th.  this event was broadcasted on various fashion channels across the African continent and beyond so that the leading and upcoming african fashion designers could benefit from the exposure and opportunity.

So how did Ghana got the change to host this event? All thanks to the Ghanaian company: Global Ovations Group headed by CEO  Gideon Raji,  who got the franchise to stage the Africa version of the event in Ghana this year. As predicted by Mr Gideon in his last announcement few days before the start of the festival, this event indeed brought some of the names that matter in fashion world to Ghana. 

Anrette Ngafor, A young and passionate Cameroonian designer with her well know brand Liber London made an astonishing desmonstration during her showcasing. Adhering to the theme of the event, she had her models carry posters with stricking phrases of not just inspiring messages of hope like (DONT just do it. DO IT RIGHT), but also messages reminding the continent of some of the challenges we face and what! we should all be fighting for!: PEACE not WAR.

Under the impression of ‘global community’, fashion designers from across the globe converged in Accra to celebrate fashion on a global platform. This 2015 edition was crown “The World Edition’’. Visitors had the opportunity to have a close look at the most exclusive collections, catwalk shows, and received style advice from the best fashion insiders and brands in the business. There were also talks and demonstrations, along with a selection of exclusive pop-up shops from over 50 of the world’s best-loved labels.

The organisers of Mercedes-Benz Africa Fashion Festival seeked to make the African fashion festival brand a leading global trade event and milestone for the international fashion community. Recognising the immense talent rising from all corners of Africa, it is their mission to strive to provide new opportunities for them at the global fashion industry. So, have they succeeded in making African fashion festival a leading brand through the franchising of Mercedes-Benz Fashion Festival ? time will tell, but with the world wide media coverage and subscription of the world's biggest names and brand to this years edition, it is well on the path of being a leading brand.