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Monday, 11 July 2016

POP ICON MADONA SEEKS PARTNERSHIP WITH FIRST LADY's "BEYOND ZERO" INITIATIVE


She may be the Queen of Pop, one of the greatest solo artistes in music history and her entry into Kenya (a country that loves music) should have been a big deal, but it wasn’t.

She virtually sneaked into Kenya, announced her presence via photo-sharing platform instagram to her over 7.8 million followers and went on to partner the first lady of Kenya in her ‘Beyond Zero’ campaign.

According to a release from the presidency, Madonna will work with first lady Margaret Kenyatta’s ‘Beyond Zero’ initiative ‘‘in scaling-up maternal and child health programs as well as initiatives against gender violence.’‘

‘‘Madonna, one of the most influential women in contemporary music said her foundations, managed by the Global Philanthropy Group, will work with Beyond Zero in scaling-up maternal and child health programs as well as initiatives against gender violence, the release further stated.

Speaking at the State House in Nairobi, Madonna intimated that her team had similar dreams as that of Mrs Kenyatta, and that they are bounded by protection of women and children.

The release added that, ‘‘Madonna is in the country to explore practical programs that have a transformative impact on vulnerable groups, especially women and children.’‘

Madonna described the Beyond Zero initiative as an amazing movement and a natural partner for advocacy, to break the code of silence around gender-based violence through education and awareness building.

Her pledge to work with the Beyond Zero initiative comes days after Melinda Gates, the co-chair of the Bill and Melinda Gates Foundation expressed similar interest to partner with the Beyond Zero initiative, to ensure access of quality health for Kenyan women and children.
 

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